6:00pm
Doors Open
Drink in hand. Meet the room.
Doors open early so you can grab a drink, settle in and start meeting the dance business owners around you before we begin.
One night. One room. One London.
The conversations dance business owners are thinking but not saying out loud.
Doors open at 6pm. The bar opens with them. At 7pm Louise takes the stage for a live taping of The DBO Show, with 300 dance business owners in the room. Just as fun and energising as it is honest, because business gets to be exciting.
What it is
This isn't another business event.
It's the night dance business owners actually look forward to. No stuffy panels. No surface-level chat about marketing tactics you'll never use. No pretending the work is easy.
Just Louise, live on stage, having the conversations everyone in this industry is thinking but not saying out loud. A room of 300 dance business owners who actually understand the work. Drinks. Music. Real talk. And a level of perspective that quietly changes how you run your business for the next 12 months.
All it takes is one idea, one conversation or one connection to change the trajectory of your life and business.
The Night at a Glance
From 6pm until late.
An evening designed to be just as fun as it is insightful. Doors open early so you can land properly before the show.
7:00pm
Show Starts
The DBO Show, live and unfiltered.
Louise takes the stage for a live taping of the podcast. Honest conversations about growth, profit and leadership at every stage of business.
After
Stay & Connect
Network with the room.
The bar stays open and so does the conversation. Stay back to network with the people who'll quietly change the trajectory of your year.
Who it's for
Dance business owners at every stage.
You don't need to be in the Mastermind. You don't need to be a six-figure school. You just need to be the kind of owner who's ready to think differently about your business.
- You've recently opened your school and you're building momentum.
- You're running a busy school and you know there's a next level you haven't unlocked yet.
- You're already running a successful school and you want fresh perspective from people who actually get it.
- You're tired of being the only one in your circle running a dance business and you want a real room.
- You've followed Louise online for years and finally want to be in the room with her.
“
The conversations everyone in this industry is thinking but not actually saying out loud.
The DBO Show
Why you're coming
What you'll leave with.
You won't leave with a 47-step framework or a workbook you'll never open. You'll leave with the things that actually matter.
01
Clearer thinking.
A fresh perspective on the decisions you've been quietly sitting on for months. The kind that only happens in the right room.
02
Stronger direction.
A clearer sense of what's next for your business, and the confidence to actually go and do it. You'll leave knowing your move.
03
The right room.
Conversations and connections with dance business owners who actually understand the work. Same stage. A few steps ahead.
Choose Your Experience
Two ways to do the night.
General Admission gets you in the room. VIP gets you Louise's time before the show, the front row of it, and a welcome drink in your hand.
General Admission
Everything you need for an unforgettable night in the room.
£97
- Doors open at 6pm with the bar
- Time to connect before the show
- Live taping of The DBO Show at 7pm
- Relaxed, unassigned seating
- Open to members and non-members
- Stay back to network after the show
Most Wanted
VIP Access
Time with Louise before the show, the best seat in the house, and a drink waiting for you on arrival.
£197
- Everything in General Admission
- Front row seating for the show
- Exclusive early access for a pre-event hot seat session with Louise
- Welcome drink waiting for you on arrival
- Strictly limited spots available
Your Host
Louise Brough.
Louise is The Dance Business Coach. She opened her own dance school in August 2010 and built it into a successful, multi-location business that now runs without her teaching a single class.
For the last 8+ years she's worked hard (or smart?) to build a loyal team across 3 locations under the guidance of her studio manager. Today she spends her time helping other dance business owners build the kind of business that runs without them at the centre of it.
The DBO Show is where she has the conversations most coaches won't, with the honesty most dance business owners are quietly craving. This is your night to be in the room when she does it live.
Louise x
The Venue
The Steel Yard.
The Steel Yard.
London.
One of London's most atmospheric event spaces, tucked into a railway arch in the heart of the city. Industrial, intimate, and the perfect home for a room of 300 ambitious dance business owners.
Easy to reach. Easy to fall in love with. The kind of venue that makes a Thursday night in London feel like the right place to be.
Date
Thu 6 Aug 2026
Doors
6:00pm
Show
7:00pm
Capacity
300 seats
Good to Know
Everything you might be wondering.
Who is this event for?
Dance business owners at any stage of business. You don't need to be a Mastermind member or an Academy member. If you own (or are about to open) a dance or theatre school and you want to think bigger about it, you belong in the room.
What's the difference between General Admission and VIP?
General Admission (£97) gets you in the room, in the bar, in the show and in the after-event networking. VIP (£197) adds front row seating, a welcome drink waiting for you on arrival, and exclusive early access for a pre-event hot seat session with Louise. The hot seat is where Louise spends focused time on you and your business, in person, in a small group.
I'm not in the Mastermind. Can I still come?
Yes. The DBO Show: Live in LDN is open to members and non-members of Louise's community. If you've been on the fence about working with Louise, this is the lowest-pressure way to be in her world for an evening and decide for yourself.
Can I bring my business partner or my team?
Yes, and we love it when teams come together. Just book a ticket for each person attending. Many of our best conversations happen when owners and their right-hand people are in the room together.
What time should I arrive?
Doors open at 6pm. The show starts at 7pm. We'd recommend arriving by 6:30pm at the latest so you've got time to grab a drink, settle in and meet a few people before the show begins. If you've booked VIP, your hot seat session starts ahead of doors so we'll send you exact timings on confirmation.
Where exactly is The Steel Yard?
The Steel Yard is a railway arch venue in central London. Full address, directions and the easiest public transport routes will be sent to you in your confirmation email and again the week of the event.
What's the dress code?
There isn't one. Wear what makes you feel good. Most of the room will be somewhere between smart-casual and going-out. Come comfortable, you'll be on your feet networking before and after the show.
What if I can't make it any more?
Tickets are non-refundable, but if your plans change you're welcome to transfer your ticket to another dance business owner. Just drop us a message via the inbox in your confirmation email and we'll help you arrange the swap.
What if it sells out?
Once 300 seats are gone, they're gone. We don't add extra capacity to the room. Past Louise events have sold out faster than expected, so if you're thinking about it, this is the part where we say: book it.
One Night. One Room. One London.
300 seats. One night. 6 August 2026.
Doors open at 6pm. The bar opens with them. The show starts at 7pm. Then it's the room, the conversations and the connections that quietly change the trajectory of your year.
Book Your Seat